Wednesday, May 2, 2007

Keep Your Hands Off My Meat

Meat maker inks music download deal.

What's the only thing better than ground meat encased in synthetic intestines? That same meat accompanied by downloadable music, of course.

Looking to tap into the popularity of digital music, meat maker Carl Buddig & Co. and its subsidiary Old Wisconsin sausages have inked a deal to offer a free download in its packaged deli meats and specialty sausages.

The firm has hooked up with digital music provider Puretracks, which is layering a free download into about 15 million Buddig and Old Wisconsin packages. Puretracks has a catalog of 2 million songs and connected with the meat maker through Promotional Currency, a Dallas-based marketing strategies firm that specializes in digital entertainment promotions. Each specially marked Buddig or Old Wisconsin package will include a unique package code, along with a pointer to the firm's Web site to retrieve the download.

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