Wednesday, May 16, 2007

Advertising vs. the Consumer

A video by Microsoft digital advertising solutions...

Sometimes (unfortunately more times than some), aren't we this guy? Still turning the same old tricks the same old way to a consumer that has dramatically CHANGED. Are we thinking enough about the CONSUMER as we market our music? The guy listening on the other end? Or the girl singing her lungs out along to the radio in her car? Who is SHE? And not just what is she listening to but where is she going and how is this music connecting to HER? I need to think about that more. Sometimes I get too caught up in the big picture. A launch event. A meet & greet. TV advertising or a radio show. And I lose touch with her.

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