Tuesday, July 31, 2007

Madlib's Beat Konducta

Yes this is a real promo tool. Don't ask me who thought up such an infectious, clever scheme using Bollywood's finest and Youtube! ... but it works. Madlib's Beat Konducta in India will release the hip hop laced album, "Beat conductor Volume 3 & 4" on August 28th. What can we expect? Yes you heard it... "Breaks, disco, Rock n Roll!"

Monday, July 30, 2007

Monday, July 23, 2007

Oops!...They Did It Again

Oops! ...They Did It Again

Zomba is on a hot streak again, with hits from performers like Justin Timberlake, R. Kelly and T-Pain, a rapper-turned-singer whose new CD surpassed Paul McCartney's last month to enter the Billboard chart at No. 1.

Friday, July 20, 2007

Ray Ban Viral Part 2

Have you seen the Ray Ban print ads for "Never Hide" in Rolling Stone this month (40th Anniversary Edition)? They are running a competition with Rolling Stone, calling for bands to submit a song at myspace.com/ray-ban, which will be judged by a panel made up of Tyson Ritter (All-American Rejects), Ben Berkman (A&M/Octone) and Jonathan Ringen (Rolling Stone). The winning band will perform at Rolling Stone's 40th Anniversary party in Sin City and featured on MySpace.

I like the "Never Hide" theme, personally.

As a follow up to the Ray Ban viral You Tube video which I posted here last month, they have now created a sequel...

Josh Warner, viral video creator, said, "As you know, one of this summer’s most successful viral brand videos was from Never Hide Films sponsored by Ray-Ban. "Catch" or "Guy catches glasses with face" as it was titled on YouTube featured two young filmmakers from Santa Monica, CA throwing Wayfarer sunglasses at each other from increasingly challenging distances. After 11 million views on multiple video share sites and blogs; features on MSNBC, CNN, and the BBC; and over 11,000 comments on YouTube alone, "Catch" filmmakers Steve and Benzo are back with a summertime sequel ‘Bobbing for glasses.’"

Check it out...

Thursday, July 19, 2007

Behavior Defines Consumers
Deeper Understanding: Don't Ask People What They Think; Watch What They Do
Some people are bouncing between so many pursuits, it's impossible to determine their priorities. But most of the time we can cut through the "I do it all" cover stories and discover the real person, by focusing on behavior. In other words, actions really do speak louder than words.

Wednesday, July 18, 2007

“We in the bed like ooh, ooh, ooh…”

Funny or Die is a user generated website full of youtube like content from various comedians around the country mixed with clips created by your average Joe. Users upload their videos and wait to see what happens. If the video has all the right ingredients for a successful viral video, the vid’s popularity will gain more exposure and eventually carry on to other sites. If it just doesn’t cut it, the clip dies. This T-Pain parody of “Buy U A Drank” was posted 3 hours ago and has 73 views. U can follow the video’s success by checking back with the site to see if it has what it takes to live... or die.
White Guy recites T-Pain
This next clip entitle "The Landlord" submitted by Will Ferrell has been viewed more than 39 million times.
The Landlord

Tuesday, July 17, 2007

Sharks Roam Manhattan
Moving Fin Projected on Skyscrapers for Discovery's 'Shark Week'
Just when you thought it was safe to spend a summer evening in Manhattan, sharks are swimming along the buildings. No, global warming hasn't kicked into high gear and submerged Manhattan -- yet. But Discovery Network's 20th annual Shark Week starts July 29, which means the media push beforehand has brought the chondrichthyes (that's "cartilaginous fishes" to all you non-marine biologists) to New York en masse.

Friday, July 13, 2007

The Rakes rakin’ it in

I love this new contest for the London based band The Rakes. Fans enter to win signed “Rakes” artwork and memorabilia by purchasing their new single, "The World Was A Mess but His Hair Was Perfect." Participants simply send in proof of purchase for the single via email or they send in a physical copy or the receipt. The best part is fans are encouraged to enter multiple times by buying more singles. The single was released today so we’ll see how this promotion affects sales. For more contest details visit http://www.therakes.co.uk/go.php?object=news&mode=default&newsID=231

Thursday, July 12, 2007

Thirsty? ...for some Black Eyed Peas?

Pepsi-Doritos and the Black Eyed Peas have entered a two year multi-brand partnership that recently began with this new Pepsi spot. The BEP's specifically wrote a new single called "More" just for this commercial. Check it out!

Wednesday, July 11, 2007

Pepsi Goes on $55 Million Binge for Diet Max
Cola Giant's Largest Investment in a Decade for a New Brand Looks to Awaken Men to the No-Cal Category
This is no yawner. That's the thinking at Pepsi-Cola Co. North America, which this week begins pouring its largest investment into a new brand in a decade -- as much as $55 million -- into Diet Pepsi Max, a cross between a soft drink and an energy drink to rouse men out of that 2 p.m. slump. Pepsi is so confident in Max, which it said tested higher than any other diet-cola concept in its history, that it's putting two to three times its normal launch budget behind the theme "Wake up, people!"

Tuesday, July 10, 2007

Coke plunges into viral mode

This is a brilliant viral piece from Coca-cola's "Happiness Factory" campaign. The "Happiness Factory" commercial has been very successful at stirring the emotions of the consumer and branding coke as a quality product. This viral release is a behind the scenes extention of the original concept and broadens the effectiveness of the campaign to millions of youtube viewers.

Monday, July 9, 2007

Simpsons movie: 7-Eleven turn into Kwik-E-Marts

Promotion for the Simpsons movie is reaching a new high as 12 7-Eleven markets across the USA are turned into Kwik-E-Marts from the well known cartoon series:

Can anyone get me a Duff or a Squishee, please?

More pictures here