Friday, July 20, 2007

Ray Ban Viral Part 2

Have you seen the Ray Ban print ads for "Never Hide" in Rolling Stone this month (40th Anniversary Edition)? They are running a competition with Rolling Stone, calling for bands to submit a song at, which will be judged by a panel made up of Tyson Ritter (All-American Rejects), Ben Berkman (A&M/Octone) and Jonathan Ringen (Rolling Stone). The winning band will perform at Rolling Stone's 40th Anniversary party in Sin City and featured on MySpace.

I like the "Never Hide" theme, personally.

As a follow up to the Ray Ban viral You Tube video which I posted here last month, they have now created a sequel...

Josh Warner, viral video creator, said, "As you know, one of this summer’s most successful viral brand videos was from Never Hide Films sponsored by Ray-Ban. "Catch" or "Guy catches glasses with face" as it was titled on YouTube featured two young filmmakers from Santa Monica, CA throwing Wayfarer sunglasses at each other from increasingly challenging distances. After 11 million views on multiple video share sites and blogs; features on MSNBC, CNN, and the BBC; and over 11,000 comments on YouTube alone, "Catch" filmmakers Steve and Benzo are back with a summertime sequel ‘Bobbing for glasses.’"

Check it out...

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