BMW films part #2

after the very successful BMW short films 2001/2002, the munich based car company has now inofficially released this hilarious fictious documentary called RAMPFEST about a huge ramp in a made up bavarian town called oberpfaffelbachen- check it out, it´s great!

Sony BMG Tuned to TommyTV

Tommy Hilfiger and Sony BMG today announced the creation of TommyTV, a web portal featuring four channels aimed at parlaying Hilfiger's penchant for directing fashion trends into lighting upon hot, new music artists. Read coverage of the announcement here.

Color Me Bad

The latest in music recommendation sites, Guitarati.com returns a playlist based on the colored dot you select as indicative of your mood. Poor color blind folks.

Throw Some 3D's On 'Em

The movie industry is dealing with declining box office ticket sales. Their solution - increase the production of 3-D movies and bump up ticket prices for the premium experience. In terms of crossover appeal, big concert experiences as 3-D movies have been growing in popularity. "Hannah Montana & Miley Cyrus: Best of Both Worlds" grossed $65 million in the US as a 74-minute 3D concert click at $15 a ticket. Read Wired's article on the bet on 3D by studio execs here.

Sony Takes a Bath.....A Bubble Bath That Is

Check out the much anticipated Sony Foam City advertisement just completed:

Track ID : Liberty City Style...

Rockstar Games has taken the concept of a track identification service one step further for their imminent Grand Theft Auto IV title. One of the best features of the previous game was the ability to tune into several themed radio stations when driving around the city, each featuring a playlist of cool (and not so cool) tracks from the Eighties. This time, not only have Rockstar increased the number of stations available, but players can dial up a track ID service from their (virtual) cell phone and the game will 'text back' the name of the track and the artist, AND give you the option to buy the relevant track in Rockstar's own download store or Amazon mp3. This is a nice twist to the in-game radio that could drive download sales, as well as increase awareness of real-world track-ID services.

Check out the flash video below.

SONY BMG Netherlands Wins The SpinAward For Best Interactive Video

From the Buzz -
"SONY BMG Netherlands recently won a SpinAward for Best Interactive Video concept for the Krezip Music Box, which was created in partnership with the interactive marketing agency ACHTUNG!! SONY BMG was honored with the award in recognition of the company’s unique way of “reinventing music promotion.”

Zoolander Meets Rock & Roll

Check out the latest iteration of the got milk campaign.

Dupri Tagged for New Record Label Venture

Procter & Gamble's TAG brand and Island Def Jam Music Group are creating a joint venture hip-hop label to be spearheaded by Jermaine Dupri. The initiative is part of TAG's efforts to "cultivate relationships with the urban community through programs that give opportunities to aspiring MCs." Dupri says the appeal to any artist will be a marketing budget 10 to 20 times the current industry average. Read Billboard's coverage here.

Fresh Takes from Alicia & Dove

Dove's "Campaign for Real Beauty" is looking to get communal in the digital space with the relaunch of its website at dove.msn.com. Intended to become the destination online for women to find entertainment, blogs, advice, and community, Dove has kick-started its buzz by creating a "microseries" starring Alicia Keys called "Fresh Takes".

Free Music Streams = More Music Sales?

So claims Last.fm. Read the article .here.

The New Definition for Crowd Control?

Here's interactivity that requires group participation.

A Rolling Stone Gathers Some Gloss

Keith Richards is featured in the latest Louis Vuitton ad campaign which aims to position "travel as the defining and fundamental value of Louis Vuitton, interpreting it as a personal journey and a process of self-discovery."

The tagline for the Richards photo: "Some journeys cannot be put into words. New York. 3 am. Blues in C."

Wine Ya Body Up

Lil Jon is starting his own wine label. Obviously courvoisier, hennessy, crunk juice, hypnotic, etc. - they're all so yesterday.

McFashionable?

Proving that there are no longer any sacred cows when it comes to what brands will become bedfellows nowadays, McDonald's has generated a good deal of buzz with its title sponsorship of MySpaceTV's "Who What Wear" fashion series.

95% of youngsters are illegally copying music

Home copying - burnt into teenage psyche

Calls for action as study reveals 95% of youngsters are illegally copying music

Interesting article in yesterday´s Guardian: click here

From (coke) Zero to Sixty

As a leadup to EUFA EURO 2008, Coke Zero has created an online viral videogame, aptly titled, "The Coke Zero Game" featuring fast cars, daring challenges, beautiful women....and all in the name of the most noble of male-blooded pursuits - making it into the Coke Zero lounge for the EURO 2008 final when no tickets can be found to support one's beloved club. Below is the German trailer released last week.

For All Your Kanye Travel Needs

Kanye West launched his own travel website this week - kanyetravel.com. Interesting concept potentially, except it doesn't seem tied to any specific touring schedule of his own, or any other artist under his tutelage. Wonder if he'll start his own Awards show next to make sure he gets the proper credit (he feels) he deserves?