Thursday, May 17, 2007

Coke and iTunes link for promotion

Coke and iTunes link for promotion
15 May 2007 - 11:46:47

Coca-Cola is teaming up with iTunes on a music promotion that will span 17 European countries this summer.

The campaign will see the drinks company give away songs from the iTunes store in 2bn promotional packs of Coca-Cola, Diet Coke and Coke Zero before the end of August.

The on-pack promotion will also offer customers the chance to win iPods and attend Coke and iTunes-sponsored concerts across Europe.

The Coke and iTunes summer concerts will see headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website( ).

All of the concerts will be recorded and made available as downloads and podcasts exclusively on iTunes.

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