Ning - build your own social network

Fed up of driving traffic and revenue to MySpace/Bebo et al?

Now there's another alternative. Build your own social network using Ning. They have developed an easy to use software application that allows you to build your own social network platform and bolt it onto the back of your website. RCA in the UK are currently looking at Ning and thinking about trailing it on one or two of their artist websites as an alternative to message boards. It's interesting to see how what sites like Blogger have done for web publishing, will Ning be the Blogger of social networking? Perhaps their model will evolve to see a decent share of ad revenues? Now who wants a social network?

For a video interview with their CEO go to http://www.podtech.net/