"The secret to creativity is knowing how to hide your sources."
Albert Einstein
I think that sums up marketing (and the purpose of this blog) very well.
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Weekly US Chart Alert
British import Leona Lewis' "Spirit" bows atop The Billboard 200 this week, making her the first U.K. solo artist to start at No. 1 with their debut effort. The Syco/J album moved 205,000 copies in the U.S., according to Nielsen SoundScan, with sales fueled by her No. 1 Hot 100 single "Bleeding Love." The singer was discovered on Simon Cowell's "The X Factor" in Britain.
Lewis becomes the first Brit solo act to lead The Billboard 200 since Rod Stewart's "Still the Same... Great Rock Classics of Our Time" in the Oct. 28, 2006 issue. Moreover, she becomes the first British female soloist to do so since Sade's "Promise" reached No. 1 in February 1986, a couple of months before Lewis' first birthday.
The release of "Spirit" stirs an 11% rise for "Bleeding Love," which returns to No. 1 on Hot Digital Songs with 223,000 sold for the week (2-1). The song has sold 1.1 million copies since U.S. downloads became available in late December, according to Nielsen SoundScan.
THINK TANK
2 comments:
as with every other genius, Einstein knew where to steal from .
"Nothing is lost, nothing is being created, everything is being transformed "
Jean baptiste Say , French economist (1767-1832)
Rather than just replicating other record companies campaigns, we just have to dig deeper and adapt other great brand campaigns to the specific nature of each one of our artists
At least that would not appear as Music Marketing Checklist 101
Daniel
Daniel! Nice to see you around mate! bisous! :-)
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