Cingular has created a site called My Video Battle. It is not over-branded and feels more like a social site on which Cingular is advertising.
The site offers cash rewards to the winners of user-generated video contests. Anyone can upload a self-made video and vote. The most voted video wins the prize. Simple.
The most recent contest was a lip-sync to JoJo's "Too Little Too Late" single. The winner recieved $5,000. The current contest running is a lip-sync to Nelly Furtado's "Say It Right."
I think Daniel Levy should do one - he would win for sure.
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