Wednesday, August 15, 2007

Widget or Won't It?

Hi all! My name is Maikel and I am thrilled to be rotating through Sony BMG's Global Marketing department for the next four months or more as part of the company's Management Trainee program. Well, widg'ya believe the prominence that the mini-app phenomenon has assumed in the Web 2.0 world? While the functionality of many of the touted embeddable applications may as yet be more smoke than substance, their growth and popularity is undeniable.

Earlier this week Apple launched three "My iTunes" widgets, which enable users to share their iTunes purchases, reviews and recommendations in blogs, personal websites, or social networking pages. It appears everyone wants the tools to customize their web presence to share what makes them who they are. Question is - are our artists sharing enough with the fans who visit their sites using similar tools? Not sharing in the sense of giving more away, but is there value in incorporating widgets that promote the music our artists are listening to? the concerts they'd be interested in attending? It depends widge way you look at it, I guess.

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