Wednesday, August 29, 2007

Levis - Both Ways

Have you seen that Levi’s TV spot where the guy pulls up his pants, along with another world and a hot girl? It's great. But you'd have to watch the gay and lesbian Logo cable channel to see a different version airing there, where our same pant-pulling He-man brings up a guy through the floorboards instead of a woman.

Now that's SEGMENTED advertising.

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