Monday, August 20, 2007

Intimate-Tones (Intimatones?)

Last summer about this time, I, like many others I'm sure, received a call from Samuel L. Jackson. He knew my name, the fact I sported a bald head, and he even made mention of the scooter I rode. I was touched. Not touched enough to actually go and see the movie "Snakes on a Plane", which he was exhorting me to see, but touched to the point that I logged on to at first opportunity to personalize phone calls from Samuel to a number of my friends. Everyone got a real kick out of it.

Thinking of the music industry currently and the assortment of digital/mobile product elements available, ringtones and mastertones and ringback tones have certainly proven profitable, but they still exist primarily within the paradigm of items one would purchase for oneself. Aren't we all still trying to figure out how to capitalize on the inertia for sharing that great music compels us toward? That said, I would relish the opportunity to pay $2.99 or $3.99 for a customizable digital transmission, which I could send to a friend's phone so that when my call was answered or voicemail retrieved, the recipient would hear (in Justin Timberlake's voice) "Hey Lauren, this is JT, and I wanted to personally thank you for bringing sexy back" (then followed by the song of course). Or something like that. Thoughts?

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