Friday, August 3, 2007

Is Copy Dead or Just Evolving?
Call Me Old-Fashioned, but I Like Words...Small Agency DiaryI recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose that was an obvious focal point of the ad. Something about this ...

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