Thursday, August 30, 2007

What We Stand to Game

I've been having a go with one of the marketing tools for T-Pain - a flash video game where one directs T across a bar floor to catch dranks that are falling from the sky (T-Pain's Cocktail Crazy.) Apparently I am one of the biggest barroom butterfingers alive, however. Still, it is quite addicting and I'm itching to give it another shot. My running infatuation with social networking widgets got me thinking whether a game like this could be turned into an embeddable widget. Surely, fans of T-Pain would like to house such a game on their site to see if visiting friends and strangers could best their score. Moreover, what if the stakes were raised so that someone scoring over a certain threshhold then earned the privilege to download the single "Buy You a Drank" for free? This might spur viral sharing and awareness. And maybe for those not reaching the ultimate threshhold, various incremental scores would garner a corresponding reduction off of the standard $.99 price for purchase.

It's even possible that - in this instance - the falling drinks all clearly display the Bacardi brand or something like that so that they not only foot a contribution to be the exclusive promoter of the game, but also cover the free and discounted downloadable tracks for players attaining the requisite scores. Just some food - or should I say drank - for thought.

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