Friday, August 17, 2007

Just the ticket for the CD's Golden Years?

The 2005 remake of Roald Dahl's 1971 cult-classic 'Willy Wonka & the Chocolate Factory' had grossed over $268 Million in International Box Office at last count. Thus, people everywhere are well aware of golden-ticket-mania. Seen in the real world, millions of people play national lotteries every week with the grandest of hopes. And when the numbers are pulled, these same millions are left with nothing but a worthless piece of paper. Yet millions more will buy-in again the next week.

Applied to the music industry, what if for a coordinated worldwide release of a major artist with a rabid following, 5 CDs around the globe contained a golden ticket awarding the opportunity to accompany said artist on their upcoming tour? Could this be a lottery-esque tipping point for fans who straddle the fence on whether and how to by new music? Would the reward be grand enough to influence 'Johnnie' to buy more than one copy? Would 'Johnnie's' aunt also make a purchase in hopes of being golden in her nephew's eyes? Regardless, even for a fan who didn't win, being left with an album in the end would have to be much more valuable than a worthless piece of paper; a rationale which in itself may be a purchase influencer.

Too gimmicky? Maybe. But any opportunity to toss around an idea that rekindles visions of Oompa Loompas is worthwhile in my book.

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