Wednesday, November 14, 2007

A Marketing Campaign That Lives Forever: Priceless

Mastercard's Priceless campaign, now a part of the pervasive pop culture psyche, joins forces with one of the most recognizable US football players and brand spokespersons to create Priceless Pep Talks. In the same vein as Career Builder's 'Monkey-Mail' marketing tool, and New Line Cinema's 'send a phone call from Samuel L. Jackson' for "Snakes on a Plane", MasterCard and Peyton Manning have crafted a number of facetious pep talks that can be personalized for greater poignancy. Don't have much of a social life at the moment? Peyton thinks you should learn some new dance moves.

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