Tuesday, November 6, 2007

Hulu Hoopla

Hulu.com, a video sharing hub created by NBCU and News Corp. has just launched in private beta. Dubbed by some as a potential "YouTube Killer", Hulu offers users access to full length television programming, feature films, clips and other content. Currently, programming has been made available by NBC, Fox, Sony, MGM, Universal Pictures and 20th Century Fox. Key points of differentiation from YouTube, however, include the fact that users are not able to post their own content. They can, though, take content to post to their own websites, blogs, etc., even splicing the video to create new in times and out times. Additionally, each video contains a 15 or 30 second ad that cannot be skipped. Hulu has also partnered with AOL, Comcast, MSN, MySpace and Yahoo to place its programming on their video sites. Surely, the muscle behind Hulu is banking on its format becoming 'the next big thing' in marrying video and the internet, and music videos will be right there on the front line.

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