Vringo is its Name-O

Vringo, a video ringtone service now up and running in public beta phase is set to give the ringtone a makeover. Not only does it make video (both licensed and user generated) available as a 'visual ring', but it changes the paradigm for ringtone delivery; instead of me determining what ring plays on my phone when a given aquaintance calls, my aquaintance would dictate the video ringtone appearing on my handset at their call. At a time when the ringtone/mastertone business has started to flatten out, this may be a perfectly timed shot in the arm.