Thursday, November 15, 2007

From Ad Supported to Sponsor Supported?

The debate over pay per download vs. ad supported vs. subcription models may now have a new entrant into the mix. RCRD LBL, an online music label just up that offers sponsor supported mp3s completely free to consumers has forged relationships with companies like Puma, Nikon and Virgin America to distribute music freely in exchange for sponsorship dollars. Perusing the artists currently offered through the site, it's hard to make a leap of faith that such a model could exist at the 'majors' level, but it's another interesting twist on a wide open music marketplace.

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