Friday, June 29, 2007

Candies’ Co-op with Fergie Ferg

Candies recently announced its partnership with 3 time Grammy award-winning artist, Fergie for its Candie's brand fall advertising campaign. The entire line is available exclusively at Kohl's. Candies teamed up with the duchess to style her music video "Big Girls Don't Cry," which features everything Candie's… including all apparel, footwear, jewelry, sleepwear, hats and bedding.
The Candies TV spot will be a direct cut from the "Big Girls Don't Cry" music video and the print campaign will feature candid shots taken on set during the shoot. This is the first time a junior fashion brand has extracted their campaign from a music video. "Big Girls Don't Cry" is in the top five on Billboard's Hot 100 chart and among the top 10 most played videos on MTV and VH-1.

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