Wednesday, February 21, 2007

Mini Builds Expansive Campaign Around Quirky Webisodes

Check out the new innovative Mini campaign that covers a broad range of media. It has at its foundation a series of online short films and integrates six online episodes, 15 second video on demand spots for mobile, ipod video downloads, event marketing, a mock music video, DVD releases, teaser in theatre movie trailers, quirky outdoor and integrated creative magazine advertsing. This is going to be a very interesting campaign to watch as it is rolls out in the months ahead.

No comments: