Kasabian Video Embed

Have you seen this player? It was developed by Sony BMG UK and hosted on the Kasabian home page. Anyone can download the player and put it into their own website or blog, like I've done here above. It then automatically streams the video content onto your own site. Fans love this.

Within 24 hours of launch, we had over 19,000 views of the video(now up to 800k). The player has now been downloaded onto over 2,000 different sites, 700 of which have been active over the past 7 days.

Another great advantage of this viral marketing method is the detailed tracking information which allows us to actually see where and how often this player is being used.

We're now working on mirroring this player for Justin Timberlake's upcoming European Tour. More info to come.