Monday, April 9, 2007

NIN viral campaign vs. UMG

You may have heard about the NIN viral campaign - pretty cool stuff. But check out the link to see how badly the result can be if something goes wrong!

1 comment:

John Fleckenstein said...

...or possibly when it goes horribly right.

One could argue that Universal did EXACTLY what they should have... create more controversy.They are probably thrilled to have all the noise.

We're never going to win a popularity especially among teenagers and fans who are fundamentally programmed to hate "the man".

Universal... SonyBMG... Hey, we ARE "the man". Why not revel in it?

With NIN, I'd argue they should be as contradictory and nasty as they can be. its gas on the fire.