You may have heard about the NIN viral campaign - pretty cool stuff. But check out the link to see how badly the result can be if something goes wrong!
how many great ideas each of us see, think and hear every day. SONY BMG has marketing minds in 46 different countries speaking 38 different languages selling music to 4.6 billion people. Our cumulative creative dynamism is power. Ever had an idea but you're not sure what to do with it? See something you don't want to forget? It can be as big or small as you like, just SHARE it.
British import Leona Lewis' "Spirit" bows atop The Billboard 200 this week, making her the first U.K. solo artist to start at No. 1 with their debut effort. The Syco/J album moved 205,000 copies in the U.S., according to Nielsen SoundScan, with sales fueled by her No. 1 Hot 100 single "Bleeding Love." The singer was discovered on Simon Cowell's "The X Factor" in Britain.
Lewis becomes the first Brit solo act to lead The Billboard 200 since Rod Stewart's "Still the Same... Great Rock Classics of Our Time" in the Oct. 28, 2006 issue. Moreover, she becomes the first British female soloist to do so since Sade's "Promise" reached No. 1 in February 1986, a couple of months before Lewis' first birthday.
The release of "Spirit" stirs an 11% rise for "Bleeding Love," which returns to No. 1 on Hot Digital Songs with 223,000 sold for the week (2-1). The song has sold 1.1 million copies since U.S. downloads became available in late December, according to Nielsen SoundScan.
1 comment:
...or possibly when it goes horribly right.
One could argue that Universal did EXACTLY what they should have... create more controversy.They are probably thrilled to have all the noise.
We're never going to win a popularity especially among teenagers and fans who are fundamentally programmed to hate "the man".
Universal... SonyBMG... Hey, we ARE "the man". Why not revel in it?
With NIN, I'd argue they should be as contradictory and nasty as they can be. its gas on the fire.
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