The movie industry is dealing with declining box office ticket sales. Their solution - increase the production of 3-D movies and bump up ticket prices for the premium experience. In terms of crossover appeal, big concert experiences as 3-D movies have been growing in popularity. "Hannah Montana & Miley Cyrus: Best of Both Worlds" grossed $65 million in the US as a 74-minute 3D concert click at $15 a ticket. Read Wired's article on the bet on 3D by studio execs here.
Tuesday, April 15, 2008
Throw Some 3D's On 'Em
The movie industry is dealing with declining box office ticket sales. Their solution - increase the production of 3-D movies and bump up ticket prices for the premium experience. In terms of crossover appeal, big concert experiences as 3-D movies have been growing in popularity. "Hannah Montana & Miley Cyrus: Best of Both Worlds" grossed $65 million in the US as a 74-minute 3D concert click at $15 a ticket. Read Wired's article on the bet on 3D by studio execs here.
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