Dupri Tagged for New Record Label Venture

Procter & Gamble's TAG brand and Island Def Jam Music Group are creating a joint venture hip-hop label to be spearheaded by Jermaine Dupri. The initiative is part of TAG's efforts to "cultivate relationships with the urban community through programs that give opportunities to aspiring MCs." Dupri says the appeal to any artist will be a marketing budget 10 to 20 times the current industry average. Read Billboard's coverage here.