Friday, April 11, 2008
Fresh Takes from Alicia & Dove
Dove's "Campaign for Real Beauty" is looking to get communal in the digital space with the relaunch of its website at dove.msn.com. Intended to become the destination online for women to find entertainment, blogs, advice, and community, Dove has kick-started its buzz by creating a "microseries" starring Alicia Keys called "Fresh Takes".

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