King of Spain, Juan Carlos made international headlines last week for telling Venezuelan President, Hugo Chavez to shut up at an Ibero-American summit meeting in Chile. The marketing signifcance of it?.....The phrase "Por que no te callas?" or "Why don't you shut up?" has since been turned into a ringtone and downloaded by half a million people, earning the enterprising ringtone makers $2.2 Million to date.
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