Guinness is not launching its newest advertisement on TV. In fact, to the normal eye the advertisement isn't being launched anywhere. Hidden somewhere on the web, Guinness has created an Internet treasure hunt for the ad, with clues amongst video clips and beer blogs for one savvy sleuth to find and unlock to the masses. With the level of difficulty set high however, prospective hunters may want to remain sober. The main contest site is located at GuinnessTipping.com. The first domino clue is apparently hidden in this video:
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