Merchandising PiZazzle from MySpace

Artists on MySpace can create and sell their own merchandise through a virtual merch store widget embeddable on MySpace pages. The widget is the result of a partnership between MySpace and Zazzle, an 'On-Demand Retail' company. Artists will have the freedom to set their own royalty rates, anywhere from 10% to 99% of the retail price, while incurring no up front production costs. Maybe cooler for fans of artists who set up these merch stores is the ability to customize any product with their own photos, colors, designs, etc. Wow, now even merchandising has gone 2.0!