iPhone

I think Apple is one of the greatest companies in the world. They are so clever and they are always one step ahead of everyone else. They are constantly setting the standard for where technology is and where it should be heading. The thing is, though, anyone could be doing exactly the same thing with their products. Apple's main goal, in whatever product they market, is to make the product easy to use for the consumer. If the product is easy to use, the consumer is much more comfortable with it and thats probably the second thing any consumer notices after the shocking whiteness of any apple product.

Recently, apple has decided to take a risk. They looked at cell phones, and realized they could do it better. The risk here is that they are already in the computer and mp3 markets, and when companies start to spread themselves too thin on vertical product branding, they sometimes cannot capture the market. However, Apple's stance is that they are introducing a new technology to the world through the touch screen, and they hope that people, who already trust their easy-to-use products and their phenomenal customer service, will trust them when they say they will revolutionize cell phones.

From a marketing standpoint, this commercial is brilliant. It is presented so simply. They tell you what you want, show you that their product has it, and puts it all to the perfect music score. It really gets you intrigued and excited about this mysterious product.