I've been working on a pitch for the Foo Fighters to perform in Second Life. The question I have to keep asking myself is this: if only 500 to 1,000 avatars will see this performance, why are we doing this? They key is, therefore, to generate enough awareness OUTSIDE of Second Life to make a real impact on the band's image and consumer awareness.
In my search to bring Second Life into First Life, this video fits perfectly (this will only be funny if you've been in Second Life):
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