Monday, October 22, 2007

Using the car as a platform and distribution channel for music

In a digital age where the CD is losing it's fanbase, the automobile industry is shifting it's focus to the newer medias of music. Out with the old and in with the new. Some examples below...

Sony BMG & Honda re teaming up on an online branded music player to jointly promote new video releases and the Honda Civic model. The player will feature Avril Lavigne, Christina Aguilera, and Dido amongst others.

The Twingo Nokia is a music-enabled phone on wheels. The new car features an MPS-compatible radio & CD player (with USB, jack & iPod inputs), steering wheel controls, hands-free bluetooth phone control, and GPS navigation via the new Nokia 6110 Navigator phone.

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