Wednesday, September 5, 2007

A New (and valuable?) Offspring of the Music Video

Youtube continues to spawn phenomenons. Most recently, anyone wanting to get up to speed on Hip Hop artist, Soulja Boy's 'Crank That' dance need only visit the video site for a literal step-by-step tutorial on how to be official with one's moves the next time the song plays. The instructional clip featuring Soulja Boy himself has received over 3 million views in the month it's been posted (half of the 6+ million of the actual video). Soulja Boy, or his team, has even displayed the wherewithal to scroll the online address for his merchandise store across the lower third of his video to entice greater revenue out of the song's/dance's popularity.

To take it a step further, the web site recently launched in beta phase offering downloads for purchase of instructional clips from artists like KT Tunstall and Coldplay on how to mimic the guitar mastery of their hit songs.

Makes some sense, doesn't it? We admire our favorite artists for their skill, showmanship and musicianship, and often attempt to emulate their dances, guitar play and singing short of ever having a how to video to follow. If an instructional clip is coming straight from the artist we admire, wouldn't it be worth a reasonable fee to download, keep, play and imitate?

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