I fell on that nice and creative guerilla campaign from Portugal.
The gerilla team of the Portuguese Taxi Association put yellow "taxi prisms" on all the cars in front of big clubs and bars, writing "If you've been drinking, don't risk it. Call 707 308 294."
Received calls between midnight and 4am have increased by 50%.
Would a similar idea work, by reaching interested audience at the end of concerts? "If you like it, you may want to buy it"
??
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1 comment:
Cool. maybe better than flyers would be setting up a bluetooth link outside concerts to buy the digital album through your phone - maybe with a discount code for going to the concert, or if you purchase the album that day. That's when you're pumped and you want to have the music.
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