Coke and iTunes link for promotion
15 May 2007 - 11:46:47
Coca-Cola is teaming up with iTunes on a music promotion that will span 17 European countries this summer.
The campaign will see the drinks company give away songs from the iTunes store in 2bn promotional packs of Coca-Cola, Diet Coke and Coke Zero before the end of August.
The on-pack promotion will also offer customers the chance to win iPods and attend Coke and iTunes-sponsored concerts across Europe.
The Coke and iTunes summer concerts will see headline acts playing with newer acts from Coca-Cola's grassroots programme that allows undiscovered artists to upload their music on Coke's website( www.coke.com/music ).
All of the concerts will be recorded and made available as downloads and podcasts exclusively on iTunes.
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