Dupri Tagged for New Record Label Venture

Procter & Gamble's TAG brand and Island Def Jam Music Group are creating a joint venture hip-hop label to be spearheaded by Jermaine Dupri. The initiative is part of TAG's efforts to "cultivate relationships with the urban community through programs that give opportunities to aspiring MCs." Dupri says the appeal to any artist will be a marketing budget 10 to 20 times the current industry average. Read Billboard's coverage here.

Fresh Takes from Alicia & Dove

Dove's "Campaign for Real Beauty" is looking to get communal in the digital space with the relaunch of its website at dove.msn.com. Intended to become the destination online for women to find entertainment, blogs, advice, and community, Dove has kick-started its buzz by creating a "microseries" starring Alicia Keys called "Fresh Takes".

Free Music Streams = More Music Sales?

So claims Last.fm. Read the article .here.

The New Definition for Crowd Control?

Here's interactivity that requires group participation.

A Rolling Stone Gathers Some Gloss

Keith Richards is featured in the latest Louis Vuitton ad campaign which aims to position "travel as the defining and fundamental value of Louis Vuitton, interpreting it as a personal journey and a process of self-discovery."

The tagline for the Richards photo: "Some journeys cannot be put into words. New York. 3 am. Blues in C."

Wine Ya Body Up

Lil Jon is starting his own wine label. Obviously courvoisier, hennessy, crunk juice, hypnotic, etc. - they're all so yesterday.

McFashionable?

Proving that there are no longer any sacred cows when it comes to what brands will become bedfellows nowadays, McDonald's has generated a good deal of buzz with its title sponsorship of MySpaceTV's "Who What Wear" fashion series.

95% of youngsters are illegally copying music

Home copying - burnt into teenage psyche

Calls for action as study reveals 95% of youngsters are illegally copying music

Interesting article in yesterday´s Guardian: click here

From (coke) Zero to Sixty

As a leadup to EUFA EURO 2008, Coke Zero has created an online viral videogame, aptly titled, "The Coke Zero Game" featuring fast cars, daring challenges, beautiful women....and all in the name of the most noble of male-blooded pursuits - making it into the Coke Zero lounge for the EURO 2008 final when no tickets can be found to support one's beloved club. Below is the German trailer released last week.

For All Your Kanye Travel Needs

Kanye West launched his own travel website this week - kanyetravel.com. Interesting concept potentially, except it doesn't seem tied to any specific touring schedule of his own, or any other artist under his tutelage. Wonder if he'll start his own Awards show next to make sure he gets the proper credit (he feels) he deserves?

Nice Videos -Low Bugdets?

just thought i should share this.
a very impressive result with a low budget (what an understatement.. it cost 35 euro to make).
the song isn't the best, but the video is impressive.

Dead Pretty Music Video - We Govern We

Another Marketing Idea That's Been Walked All Over

Everyone's in search of the advertisement or marketing message that will stop traffic. What about an ad that moves for traffic? Shoot, you might even throw it in reverse and become traffic again.

International Top 50 Most Powerful Blogs

Whether you love them or dispise them, here are 50 most powerful Blogs according to the UK's Guardian.

Dancers in the Crowd Bring Back ‘Thriller’

The biggest selling album of all time gets some NY Times love.

Footprints In The Sand

http://www.youtube.com/watch?v=d08X2lN669k

Impactful!

Politics & Music

Whatever your political persuasion, our government needs help. And hope.

Only real artistry could capture what Will.i.am has created here.

Timbaland Celebrates His Verizon Deal with People Magazine...or not

People Magazine were befuddled to learn they didn't have the pulse on their own party thrown in honor of Timbaland's new deal with Verizon and his birthday (which is actually in March.)

Some Sound Advice For Yahoo!

Forget the traditional resources for tips on negotiations, here's a bit of unique advice for Yahoo! that you haven't heard yet.

YouTube Korea Crushed by Local Competition

YouTube's world domination will have to exclude Korea. One size does not fit every market after all.

Sneak Preview of Justin's Pepsi Superbowl Commercial

Enjoy!!