MySpace and casual gaming company Oberon Media have announced a partnership to create a MySpace Gaming Channel for launch in early 2008. The games themselves will be embeddable, and offer multi-player modes inviting competition amongst friends. Participants will also be able to chat with one another while playing. Of course, not to be forgotten is the allure for advertisers of being able to place ads in and around the games - an advertising terrain attractive for marketers targeting a captive gaming audience.
Wednesday, October 24, 2007
MySpace Gets In The Game
MySpace and casual gaming company Oberon Media have announced a partnership to create a MySpace Gaming Channel for launch in early 2008. The games themselves will be embeddable, and offer multi-player modes inviting competition amongst friends. Participants will also be able to chat with one another while playing. Of course, not to be forgotten is the allure for advertisers of being able to place ads in and around the games - an advertising terrain attractive for marketers targeting a captive gaming audience.
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