Monday, September 10, 2007

Loose Lips Sink Ships or Set Them Asail?

The preponderance of recent music leaks to the internet from big name artists is a little perplexing. Is it really becoming an uphill battle to preserve early tracks for an album's street date? Or is intentional leaking the new piece de resistance for a viral marketing strategy? An interesting Village Voice article insinuates such a conspiracy theory around the leaks of Kanye West's Graduation and 50 Cent's Curtis on the same day last week.

Remember in grade school how by way of flirtatious speculation you'd be asked if you liked someone, which was then followed by, "but do you like them, like them?" It seems we may have to start asking internally not whether a song was leaked online, but was it leak leaked?

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