Is Copy Dead or Just Evolving?
Call Me Old-Fashioned, but I Like Words...Small Agency DiaryI recently came across a circa 1950's print advertisement for Budweiser hanging on a wall in a Jersey Shore (Avalon) bar. A colored drawing of two hardy guys enjoying their Buds in a far off cave. Within the design was an encyclopedic-like paragraph that ran the entire length of the ad where there was a mention of Bud using "water that came from stalagmites for purity," etc., etc. A number of multi-syllabic words were threaded throughout the highbrow prose that was an obvious focal point of the ad. Something about this ...
Weekly US Chart Alert
British import Leona Lewis' "Spirit" bows atop The Billboard 200 this week, making her the first U.K. solo artist to start at No. 1 with their debut effort. The Syco/J album moved 205,000 copies in the U.S., according to Nielsen SoundScan, with sales fueled by her No. 1 Hot 100 single "Bleeding Love." The singer was discovered on Simon Cowell's "The X Factor" in Britain.
Lewis becomes the first Brit solo act to lead The Billboard 200 since Rod Stewart's "Still the Same... Great Rock Classics of Our Time" in the Oct. 28, 2006 issue. Moreover, she becomes the first British female soloist to do so since Sade's "Promise" reached No. 1 in February 1986, a couple of months before Lewis' first birthday.
The release of "Spirit" stirs an 11% rise for "Bleeding Love," which returns to No. 1 on Hot Digital Songs with 223,000 sold for the week (2-1). The song has sold 1.1 million copies since U.S. downloads became available in late December, according to Nielsen SoundScan.
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